It’s daft I know. There I am, an indie author, with books only selling the odd copy every now and then – yet for some reason I’m afraid to change things. Perhaps part of it, as I talked about in my last blog, is the vain hope that an agent and publisher is going to come a long and wave their magic wands. Well, that’s not going to happen and even if it does I’m still the one who is going to be making most of the running. However, even knowing that, it’s as if there’s this conversation going on in my head:
And so it goes on. Well, I’ve finally given myself a good talking to and I’m making those changes. I’ve invested in an on-line course by a successful on-line thriller author, Nick Stephenson. If you go his web site (follow the link) there are some useful free videos as well. I don’t know his work, but he’s given up the day job and is making a good living. What resonated with me was that he said that he was writing books, putting them out there and expecting/hoping sales to happen. And guess what, they didn’t. It sounded familiar.
Now I know there’s lots of free information out there. I’ve read numerous blogs and articles and I’m sure much of it is good advice. However, to be honest I was going around in circles wondering where to start, what to do etc. and with all the self-doubt the above conversation implies. If anything I had information overload. I was in, what a former boss called, “analysis paralysis”. At least this way I’ve something to follow, a plan of actions that have worked for someone else (and he gives other examples besides himself). Also having paid good money I feel more commitment to follow through.
One early point the course makes is that a good book (and by that I mean a good story, well edited and proof read) with a good cover, well written blurb etc. is the cost of entry. Something, as I’ve blogged on before is not always the case with indie-authors. I’ve stopped reading a number of self-published books due to grammatical errors, typos and plot holes. However, back to the point – a good product is just your starting point. There are many thousands of authors out there with a good product and it’s not so much that you’re competing with them (readers will buy books from many authors) but your voice has to be heard.
So, I’m in. I’ve started. Some of it I kind of knew, but what I didn’t really understand was what to do with it/about it. At least this way I have a strategy that has been shown to work. There are also a number of ideas that are new to me or I thought didn’t apply in my case. What’s more, when I invest in advertising I will have a much better idea of where and why. I know all this will take time and effort on my part, but then I feel I was wasting time and effort on random activities in the past that I had little faith in.
Now, I’m not trying to make my fortune. However, it would be nice if my books paid for themselves and a maybe bit more. Also, as an author I want people to read my work and enjoy it. So, if I get this right and sell those books it will give me more time and incentive to do what I enjoy the most – writing.
As always comments are welcome.